“Um, OK, then why tf do I need a mobile app?”Įasy: because the difference in engagement and conversions is huge.įor example, Plobal Apps (a mobile app builder company) saw an average conversion of 12.1% across all their brands in 2020 (compared to an average conversion of 2.58% for eCommerce stores, globally, the same year). So if you’re running a Shopify store, chances are shoppers can easily browse your site from mobile and tablet devices. Most of the standard themes from Shopify and reputable third party providers are already mobile-responsive. (So long as your shop is ready for a mobile app.more on that in a minute.) Get More Conversions That said, there are three valuable perks applicable to any eCommerce store. The benefits of a mobile app are as variable as needs are from business to business. This begs the question: Is developing a mobile app the right move for your Shopify store? Here, we’ll help you answer that, and then tell you what to do next if the answer is yes. No web browser or search needed consumers can enter those stores with the flick of a finger and get to shopping. (.right? yes?) That said, many brands, such as IKEA, Starbucks, and Nike, are venturing to make that experience even more slick and front-of-mind by offering mobile apps. Mobile responsiveness for your website is nothing new - everyone knows that your site needs to function just as flawlessly on a mobile device as on a desktop computer. In fact, as of January 2021, nearly 80% of consumers had made a purchase on a mobile device in the 6 months prior. More and more customers are interacting with brands on-the-go using mobile devices. More than 5 billion people-over 63% of the world’s population- use a mobile phone.Īnd we’re not just using them to play Angry Birds anymore.

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